Exciting new products bursting with surprises!
Get ready for an extraordinary treat with Giant Yowie—a colossal half-pound version of our beloved Yowie Surprise-Inside Chocolate. Indulge in sustainably sourced, GMO-free, gluten-free milk chocolate and discover TWO exclusive baby animal collectibles inside each Giant Yowie for Easter and Christmas.
Plus! Introducing YowiePop—a 3D lollipop shaped like our lovable characters. It’s naturally flavored, vividly colored, and comes with tangy sour powder for dipping. And of course, there’s an exhilarating surprise animal inside, accompanied by a mini suction cup for endless playtime adventures.
The Story of Yowie!
The Yowie magic began in the mid-‘90s in Australia with a playful approach to educating children about the importance of wildlife conservation. Now, the unique, novelty treat is in the U.S. and parents and kids alike are learning why Yowie is the smart treat!
Yowie Surprise-Inside Chocolate stars the six Yowie characters – Rumble, Boof, Crag, Ditty, Nap & Squish – who each guard a particular wildlife habitat. The Yowie-shaped chocolate shell surrounds a recyclable capsule wrapped in colorful bright foil. Inside is…a surprise! – a highly detailed, realistic-looking collectible endangered animal and a full-color leaflet that teaches kids all the amazing traits the animal possesses.
The Yowie Surprise-Inside Chocolate is delicious, responsible, educational, and most of all, FUN! Plus, parents can feel good giving their kids a treat made without GMOs, gluten, nuts, or anything artificial – just 100% milk chocolate and already available in 30,000 retail outlets across the United States.
40k Downloads per month
Mr A+ – An avid Yowie collector himself, Michael Theo aka Mr A+ was delighted to be one of the first people in the world to find out what the next series of collectible animals are inside Yowie chocolates. Join him as he ‘unboxes’ the collection and becomes a new father to 17 Baby Animals!
1.6M Followers
Tigga Mac – The wonderfully creative and talented Tigga Maccormack recreated the beloved character, Ditty, for a delicious piece of content that had over 350k plays in its first 72 hours!
2M Followers
Grace Mary Williams – Yowie World partnered with much loved TikTok star and candy connoisseur, Grace Mary Williams, to share our cute and delectable surprise inside chocolates to her 2 million followers over 4 videos!
WHat the press is saying!
Yowie surprise-inside chocolate delivers category leading margin and $ profit while working with your strategic goals for the confectionary category.
Yowie has 7 years of proven results as a high-velocity performer in both grocery and convenience. In fact, when shelved with our leading competitor, novelty/confectionary performance exceeds sets with only our competitor.
Yowie has the ability to quickly and efficiently tailor programs that fit your vision for the confectionary category.